Interview with Alexandra Edelberg, international hairdresser. Interview with Alexandra Edelberg, international hairdresser Hairstyles for short hair by Alexandra Edelberg

Her track record is impressive. International class hairdresser, world champion in the field of hairdressing, judge of the Hairdressing Championships, makeup artist, stylist, trichologist, image maker, official Eurovision stylist, designer of designer hair jewelry - all this is her, Alexandra Edelberg.

Sasha kindly agreed to tell us about how to achieve success in her chosen field, as well as about the craft of a hairdresser, hair cosmetics and much more.

In just 10 years, you have gone from an ordinary hairdresser from Bratsk to a World Champion. How did you manage to create such a successful career in such a short time?

Yes, time flew by unusually quickly, and I still don’t understand how it happened.

By the way, I was not an ordinary hairdresser in Bratsk either. After just three years of local work experience, I became a very valuable and well-known person there. When deciding to move to Moscow, I singled out one goal for myself: there are millions of people like me in the capital, and you definitely need to stand out and distinguish yourself in something, and there is only one way - hard work, patience and self-improvement.

Oh, there was so much! I worked both paid and unpaid, took on any job I could get, without days off or normal sleep, which I still don’t really have. I learned everything from everyone, and not only hairdressing, but everything else: speech, how to behave correctly in society, in public, how to speak, move and smile correctly, I absorbed any experience that I managed to gain. I learned to teach correctly and competently, as well as to present and convey any information to hairdressers in an accessible and easy way. I learned not to be afraid of the public, to love it, and to accept everything that is around me as it is.

Then I realized that this was not enough. We need awards and titles, and, say, a slightly different experience in the hairdressing world, competitive. Then two endless years of training and competitions began, and, of course, victories... Everything that we managed to earn over the weekend went to pay for the models’ training and competition costumes. I didn’t let go of the comb and hairspray even at night!

I want to say thank you to that time. This is a huge and invaluable life experience. I learned patience, accepting defeats and also experiencing victories with dignity. This is not only a huge amount of physical work, it is also mentally very difficult to train from morning to evening. This work is primarily on yourself, your desires, ambitions and capabilities. And somehow, unexpectedly for myself, I began to reap the benefits...

- What prompted you to become a hairdresser?

I became a hairdresser quite by accident. I just needed a profession to get it in parallel with the 11th grade, and immediately after school to start working.

I came across an advertisement for hairdressing courses just before September 1st and went to study, without having any abilities and the feeling that I was a creative person. There were no special dreams. I wanted my own earned money, and with my chosen profession this was possible. I went to both my own and other people’s classes in other groups, and I increasingly understood that only a truly smart, competent and educated master could make good money. I delved into all the topics and aspects of the craft and gradually realized that I also liked it. And I succeed... And there is nothing better than making a profit for what you like and what you do well!

- How did your parents react to this decision?

The parents thought: he’ll play around and it’ll pass. Since the 10th grade, I lived separately from them, so no one bothered me and did not particularly delve into my studies.

Since my mother is an accountant and my father is an engineer (absolutely not creative professions), a couple of times they offered me to go to college. But after my calm refusals, they calmed down: what will happen, will happen. Maybe I was just very confident in my decision and spoke firmly about it. Well, the plus for my parents, of course, was that acquiring a profession, even if it was new and unusual for them, made it easier to support me.

- With whom from famous people Did you work? Is it true that stars are terribly capricious and it’s very difficult to please them?

Out of professional ethics, I will not name the names of the stars with whom I have worked, am working and am friends. If anyone is interested, all the photos with them are on the Internet and on my website. And, of course, there are quite a few of them.

The stars are not so capricious. The main thing is to understand their mood and desires, to grasp their state of mind, and then no difficulties will arise in the relationship. Of course, it’s nice to see the fruits of your work and the smile of a star on the TV screen or in a magazine. But the smiles and satisfied faces of all my clients in the salon are also important to me. I don't divide clients into stars and ordinary people; for me they are all equal and important. The people around me make my mood and life more interesting, lively and bright!

- Your hair looks amazing. Who does your hair personally? Or is this independent work?

Thank you. Yes, I do my own hair myself. So, I cut, dye and style myself. And not because I don’t trust anyone, it’s just faster and easier. I usually take care of my hair in my free time, at night.

- How do you take care of your hair? What cosmetic products do you use?

The most important thing is regular and properly selected care that matches my hair type. This is the regular, often even daily, use of shampoo, conditioner and mask.

My two favorite lines, which I have not changed for many years, are oil miracle and bonscure time restore. I use all products from these series periodically. I love them mainly because they strengthen my hair, making it luxurious and shiny. In addition, these products have an amazing texture and pleasant aroma. And for me this is very important! My two favorites, which I cannot do without either on weekdays or on business trips, are oil miracle hair oil and time restore conditioner spray. These two products provide excellent results and, importantly, are very easy to use.

And one more thing, I love these products not only for the visible and instant effect. Since it is very important for me to have only beautiful jars in my bathroom, stylish packaging design plays a significant role.

- What hairstyles are trending now?

First of all, healthy and well-groomed hair is always in trend! Well, as for spring salon trends, they are as follows.

Fashion is cyclical, but not as fleeting as clothing, so some trends retain their popularity and relevance for a long time, only slightly transforming and changing with each season. And now the time has come to take off the hats, scarves, berets and update the shape and color of your hair, corresponding to the spring mood!

The main trends of spring are still the current era of golden Hollywood, modern hippies and Tom Boy style.

All shades of brown are popular: from the color of latte coffee to the rich color of dark wood, as well as bewitching shades of cognac and mystical chestnut. In blonde, spring, very light, fresh and barely perceptible shades of honey or peach are relevant. Metallic hair shades are also popular (for both blondes and brunettes). Cold, sparkling and reflecting the spring sun!

The popularity of ombre and shatush coloring techniques, which have replaced classic highlighting from salon price lists, continues to be popular. And also a soft combination of the colors of the bangs and the main body of the hair, when the bangs are a little lighter or darker than the main tone, or simply two-layer coloring: the parietal zone is one tone, and the occipital zone is two or three shades darker. All these techniques are more than suitable for the spring season. With a soft combination of shades, they refresh the face, give the hairstyle visual volume and vibration of color.

Short haircuts, which recently became fashionable, also remain popular. Moreover, both sealed and torn - layered, hooligan, with different variations of bangs. Short haircuts do not make you look younger and visually increase your height, but with the right shape they correct facial features well. There are no barriers to styling for short hair this season! Experiments and variations are popular. It can be small or large curls, strict smooth with a parting or, conversely, tousled hair, and also, as an option, light waves. Of course, the wet hair effect is trending.

The current bob has grown a little and lengthened in the coming season. Now this is a light graduation at the ends, no bangs, a natural parting and straight natural feminine styling - that’s all you need to always look well-groomed! So, for this shape and length, voluminous low ponytails (with additional volume in the parietal and/or occipital area), a soft and airy low bun at the back of the head or behind the ear, as well as slightly wavy hair (natural effect) will do. And, of course, individually braided braids as a head accessory!

Those who have long hair and don’t want to part with it should definitely refresh the ends of their hair and cut it a little in length. This simple move will help add additional volume, which is incredibly popular now. Nowadays, both very light natural curls and very playful, thick and voluminous curls are fashionable. The bouffant is relevant both in volume and in the parietal zone. In addition, the trend is strict smooth ponytails, geometric partings and braiding. Finally, both careless and tight, as if wet braids at the back of the head this season are a replacement for buns. And, of course, to refresh or slightly change the look, you can experiment with bangs. Moreover, everything is popular: thick, torn, long, short or very small accents in the form of bangs!

Of course, the most fashionable trend that is always relevant in all seasons is well-groomed and clean hair! Don't forget to care for it, nourish it and moisturize it using products that suit your hair type.

A trivial question that you are probably asked all the time, but still... Alexandra, how to properly care for your hair?

Proper care is very important. The most important thing is to choose products that suit your hair type. And the main thing here is basic products for daily home care. This includes shampoo, conditioner (rinse-in or leave-in spray, depending on hair type and structure) and regular use of a moisturizing or nourishing mask. In addition, to reduce hair fragility and give it elasticity, you should use oils or fluids for the ends daily, which are also selected according to your hair type.

Of course, it is preferable for a professional technician to provide diagnostics and assistance in choosing products, and for the client not to be lazy. That is, you need to use cosmetics at home correctly (in accordance with the instructions) and regularly.

Well, some more serious caring effects on the hair can be done regularly in the salon, for example, once every two months or as needed. By the way, an effective procedure for making hair soft, smooth, and strengthening its structure is Keratin Supreme.

- What funny incidents happened to you during your work as a stylist?

Oh! There are countless of these situations, I can’t even remember them all.

One of the most memorable cases for me, which I am proud of, happened in Sochi, in my opinion in 2008. Then I prepared models for a show as part of the Kinotavr festival. It was necessary to curl the curls of 15 long-haired models in order to then collect them into hairstyles. Our dressing rooms were located right on the city embankment, and, accordingly, electricity was supplied to them too. So, an hour after the start of preparation, we experienced a short circuit. And all the sockets stopped working! The huge number of curlers and curling irons brought had cooled down. There were only two hours left, and something had to be done urgently! After all, you can’t change the regulations, something needs to be decided, and then the idea of ​​a hairstyle came into my head, with which you can collect your hair, and most importantly, get the effect of waves. In addition, this hairstyle was done very simply and quickly. I immediately started working, and all the models were ready on time. There was no limit to the gratitude from the organizers.

And finally, at the end of our conversation - the most professional question. What, in your opinion, are the pros and cons of hairdressing?

Of course, there are more advantages! Our profession has everything: beauty and creativity, communication, amazing people and fateful meetings. In addition, this is an opportunity to express in works own feelings and sensations.

And, of course, happy satisfied clients and students envelop you with a feeling of happiness every day. With our profession you will never be alone. Hairdressing is an opportunity to create, create and create. Beauty, art - everything is in you and around you!

There is one minus: we devote ourselves so much to our favorite work and creativity that we do not pay attention to our health. But we must take care of it, just for the sake of our profession - to shine and be full of ideas and joyful emotions every day!

Dear magazine readers! I would like to introduce you to the world champion in hairdressing, an international class master, winner of the Russian National Hairdressing Award cup in the “Female Image” category, coach of the Schwarzkopf Professional Academy - Alexandra Edelberg. These are not all of Alexandra’s nominations, awards and titles.

When you interview famous person, especially if it’s the first time, it’s always scary, because... you don’t know how to behave correctly. Despite the fact that I had known Alexandra in absentia for a long time, a personal meeting nevertheless changed my attitude towards her. Three hours spent in conversation flew by in an instant, because it is always interesting to listen to stories of creative development, especially successful ones. She always has something to tell, which is not surprising, because her professional experience is already 14 years.

I learned a lot from the conversation. I hope that the interview will be not just informative for you, but also instructive and motivating. So, read on.

Alexandra, tell us at what age did you realize that you wanted to become a hair stylist? How did yours begin? creative path?
- In parallel with the 11th grade, I took a course as a hairdresser-stylist, and not at all because from a very early age I knew what I wanted to do in life. I just needed a profession that, having received it, I could immediately earn money, because... At that time I lived alone and had to provide for myself on my own. And we girls, at this age, especially want a lot of dresses, shoes, and generally have our own money.

At my school, I was the “president” and I spent almost all my free time there, solving management issues. By chance, I saw an announcement about the opening of courses and thought: “Well, now I’ll finish my 11th grade and after graduation I’ll immediately go to work.” And so it happened.

Moreover, I went to two groups at the same time: my own and someone else’s. I decided: since I’m going to work in this field and get paid for it, I should be good at it. And I realized that I like it, and most importantly, I can do it. Why is it starting to work out? Because you begin to understand well the essence of everything that is happening.

I believe that there are no bad hairdressers, there are simply people who have not completed their studies, lack knowledge, but absolutely everyone has abilities and they can be developed in any direction.

-First money earned. How and when did this happen?
- I earned my first money at my own graduation. From 10 in the morning I was combing the hair of my classmates and girls from a parallel class. In one day I received around 2,000 rubles - that was a lot of money for me, considering that I lived on 600 rubles a month.

- What hairstyle did you have at your prom?
- No matter how funny it may sound, I really didn’t have enough time to comb my hair. As a result, I put together a bun (bun) and inserted a colored hairpin into it.

-What happened after finishing school?
- After graduation, I rested for a month, in August I studied nail design and extensions, and in September I went to work in a beauty salon. It so happened that we didn’t have many salons in the city of Bratsk, but the 3 best ones literally fought over who I would work for, arranging intrigues for each other.

- How did your parents and friends react to your choice of profession?
- There was a very dismissive attitude towards my choice, especially from family friends. They said: “What kind of profession is a hairdresser? Here we have children - future lawyers, financiers, and what about you?” Of course, it’s incredibly offensive, but with their neglect and lack of faith they only pushed me to move towards my goal. But now, in Bratsk, they are always waiting for me, watching my successes and achievements. I just want to say: “Where are your children – lawyers and financiers” now?

Among my readers there are girls who consciously want to become hairdressers-stylists, but their parents do not approve of their choice and try to give an ultimatum: either go study to become a financier, or earn money for yourself to study to become a hairdresser.

What advice would you give to these girls?
- I think that you shouldn’t argue with your parents. Try to find a middle ground for yourself: get higher education, because it is never superfluous, and at the same time, gain knowledge in the area in which you are interested in developing, because you never know what will be useful in life.

For me, it was just the opposite: no one forbade me to study to become a hairdresser, but at the same time, no one paid for my studies at the university. Perhaps, if they paid, I would go to higher education with pleasure and combine it with hairdressing courses. And so I invested all the money I earned in myself, in my education.

The attitude towards the hairdressing profession has not been very good for a long time. I even know a case where a guy was embarrassed to tell his friends that his girlfriend was a hairdresser. But times are changing, and now this is a fairly prestigious profession, although the stereotype of a foreman in an apron with a typewriter in his hands, who stands on his feet all day serving clients, still remains.

Why doesn't anyone think that you can stand on stage with red lips in a sequin dress with heels, doing your job and attracting hundreds of people who want to learn how to do hair as well?

- How did you get to Moscow?
- I have always been indifferent to Moscow, firstly, because the city of Bratsk is small, and secondly, I graduated from hairdressing courses with honors, so the doors to the best salons in the city opened for me.

I was happy with everything, I had a big apartment, good job, many connections, acquaintances, and I made quite good money working in the salon and at the same time receiving clients at home, like all hairdressers.

And I came to Moscow thanks to one of my clients. A little background...

Within three months, the Schwarzkopf company called me and offered cooperation, but each time I refused.

They had a misunderstanding - how is it that everyone wants to go to Moscow, but you don’t want to, because we are offering you a good position in a large famous company, assistance in development.

I tell them: “You understand, this is not the point, everything is fine here, everything suits me and I don’t want anything else.” I hung up, and the client asked me: “What happened?” I tell the whole story, and no matter how much I resisted, she still insisted that I call back and give my consent. So I ended up in Moscow.

- How did Schwarzkopf know about you?
- After I took first place at the Golden Scissors festival in the category “Hairstyle of long hair without the use of bobby pins and clips,” which was held in Irkutsk, we went to Spain to the ASK Schwarzkopf Professional Academy (this was a prize for winning the competition "Golden Scissors"), and then performed in Moscow at the World of Beauty festival in the Kremlin, the Schwarzkopf Professional show. A week after returning, the company called me and made an offer.

- How did Moscow greet you in general?
- Everything went pretty well for me. Moreover, I immediately bought an apartment with a mortgage, moved the dog and settled in very quickly. I didn’t have “star fever”, as many visitors do, perhaps because I was never particularly drawn to Moscow.

And now I can’t imagine another home, here I have my whole life, friends, work, connections. Even when I came to my place in Bratsk, where I studied, to conduct a seminar, I did not feel at home there. After all, home is where your apartment, comfort, things, friends are.

Is it possible, without having connections and without being in the relevant circles, to achieve success just by doing your job well?
- Everything depends only on the person himself. Connections are, of course, very important, but to gain them, it is not always enough just to be a good specialist. The most important thing: you must always look good, even when you go to work for free photography. People are always greeted by their clothes. This is a fine line, because you can look good and be a bad master, or you can be a cool master and still look bad.

If you did the job - for example, your curls - not very well, you can end up combing them, and if you look, to put it mildly, unkempt and unkempt, then the impression of you is unlikely to be corrected. People should be attracted to you as a person; this manifests itself in the ability to communicate and look good. Therefore, I advise: before a meeting, before going to work, do not sleep for an extra hour, but devote time to yourself and your appearance. Until you do it yourself, no one will do anything for you.

I have said many times in interviews that I was an “ugly duckling” as a child. One day, my parents and I went to visit friends who had a daughter three years younger than me, a fair-haired girl with rosy cheeks, and they sat us next to each other to take a photo. Back then there was still a Polaroid camera, and when the photo appeared, I realized - God, what a scary child I am!

And it’s good that I realized this right then. There was no mother, no sister, no one nearby who could help me or advise me. Then I started buying magazines and getting ideas from there.

By the way, magazines are still a kind of fetish for me, I buy them all the time. All the shelves and cabinets in my house are already full, but I can’t help it.

What is stopping you from changing yourself, making yourself even better? Yes, this is a huge amount of work on yourself, and you need to constantly learn, overcoming laziness and not coming up with various excuses - you’re tired, you haven’t slept much, etc.

You have a lot of diplomas and certificates of completion of various courses. Is it worth chasing quantity, or is there a limit to everything?

-One day I returned from another training and laid out all my diplomas and certificates in front of me, there were about 50 of them at that time. I thought: “My God, when will I get that teacher who will teach me how to scratch so that everyone in the area will just gasp?” Having slept with this thought, in the morning I realized that it’s not the teachers at all, I have so much knowledge and so much material in my head that I simply don’t use. I was waiting for everything to be brought to me on a platter and put everything on the shelves... It turns out that you just need to skillfully use your knowledge, not be lazy and train a lot.

- Could you have imagined before that you would become a world champion?
- For me, all my goals seemed unattainable and supernatural. It was difficult to imagine that I would one day become a world champion. And now you understand that everything you have achieved, you did yourself, and sometimes you wonder - how did I do it? And absolutely everyone can do this, the main thing is to make a choice for yourself. Of course, you will have to sacrifice something, but you must understand for yourself whether it is worth it or not, whether you want it or not?

- Do you consider yourself successful?
- I don’t consider myself a successful and public person. Maybe, on the one hand, this is good - it means there is no limit to perfection. I don't think I've achieved anything beyond that. Of course, sometimes I wonder how I managed to do all this? Where did I get so much money? And when you remember your condition, that you slept only three hours a day and immediately went to work, then you understand - well, probably yes, it’s possible, since it happened like this. But it always seems that this is not enough.

Your list of merits, awards, participation in various events is very long. Is there anything you haven't done yet but are planning to do in the near future?
- Yes, I would also like to receive a cup for the Russian Hairdressing Award, I have already submitted an application for participation, I hope everything will work out for me.

Since 2009, five years have already passed since I became the winner of the Russian National Hairdressing Award cup in the “Female Image” category. It's time to put an end to it - especially since every year I am nominated.

This year for the first time I am submitting an application with my collection to the AIPP competition ( international competition) - I hope there will be something interesting, I want to take it to another level.

To be honest, I’m no longer interested in competitions. I stopped in time, because this way you can endlessly chase rewards. I received a medal from each competition and I think that’s enough. Every year there are so many champions from different parts of the world, so there is no need to chase, you got your piece - you need to give others this opportunity. And direct my energy in a different direction, in my case - the development and creation of hair accessories.

- Are you planning to release your own book?
- Just the other day we corresponded with Alisa Zhuravleva - this is an editor, she helps many stars write and edit their books. We met and began to develop almost at the same time. She always tells me: “Sasha, you definitely need to write a book. You always have something to tell, something to talk about, and something that you can’t come up with on purpose.”

And it all started with articles. I thought that I needed to do something else, and wrote one, then a second article. They caused a stir on the Internet, many publications are asking permission to publish them, and colleagues are calling and asking for continuation. Everyone was especially intrigued by the series of articles “Arabic Notes of a Moscow Hairdresser.” If you haven't done it yet, I encourage everyone to read it.

Now I’m thinking about writing a book, I’ve even started a little, but it definitely won’t be a book for hairdressers, because almost all of my colleagues write them. In addition, I believe that nothing can replace personal communication, and certainly not a book.

Write novels about your personal life? I doubt. I started doing this two years ago, and I wrote quite a lot. But doing it on my own, given my busy schedule, is not an option. Perhaps this summer I will continue to write, but with Alice.

At master classes and seminars, many people ask me to give a lecture on how to achieve success. What a success, what are you talking about? I have a mortgage on my apartment, I don’t have a family, but apparently I still need to write a book on how to come to all this, how to combine work with personal life and family. Most likely, the book will have a little bit of everything.

- How are your master classes and seminars held?
- When I start leading a seminar, I honestly and openly say that it is impossible to teach how to do hair, sculpt sculptures, draw pictures... It’s all based on personal feelings, visual perception. Yes, there are certain rules that must be followed, but to become a real professional, this is not enough.

When I come up with accessories, I imagine how they will sit on my client, how they will change when changing position - this is all at the level of visual perception. It’s the same with hairstyles and braids - not a single man will count how many strands a braid is made of - five or six, or maybe three? Important general perception, feeling - like it or not.

In haircuts and coloring, I also resort to this visual attitude. I can't say that I'm a super technician. The overall impression that comes from a haircut, from a hairstyle is important to me... It’s difficult to explain with fingers. And I always tell my students that it is not the technique itself that is important, but something completely different. No one will teach you exactly how thick a strand should be for a certain braid; it should lie on top or slightly below. All this comes with experience and practice. You just need to constantly develop this feeling in yourself.

At seminars I am often asked to show something new. What's "new"? How these braids, plaits, curls were - nothing new has been invented yet. And in general, it’s enough to have brains, to know how to properly collect a tail and make one flagellum, and you can spend your whole life making new hairstyles every time, which will change depending on the number of tails, bundles, and volume.

All this comes with personal experience. At one time, I was also constantly looking for new teachers, new ideas. Over time, you begin to think - what new are you looking for? It doesn't give you anything. Learn to use the old first, and then you can create something new yourself. It's always all about yourself, in your head. You can suggest, guide, change consciousness, everything else will depend only on you.

At my master classes and seminars, when I show hairstyles and demonstrate my accessories, I always encourage people, especially creative professions, not to stop at just one thing. After all, when a person goes to study at art school, they teach him to draw with chalk, pencils, watercolors, oils, and paints. And he himself determines what is closer to him. The same thing applies to hairstyles and accessories - you must understand and understand absolutely everything, but do something of your own.

Judging by the letters that come to me, I manage to inspire people, change their attitude, attitude towards the profession, towards hairstyles. This is what I think main task professional, teacher.

-How to develop your imagination?
- Two years ago I was at a friend’s wedding in St. Petersburg. The celebration took place in the rented Tsarskoe Selo estate. As always, I arrived early to have time to brush everyone’s hair, and decided to walk around the estate. And while I was walking, I remembered Pushkin. Previously, it seemed to me: since you, Pushkin, are such a genius, why haven’t you written in other places, what is there in Tsarskoe Selo that is not there in other places? And I realized that for creative person, especially with a subtle sense of perception, it is very important to be where he is comfortable. Then new ideas are born much easier.

For me it always happens differently. It could be the magazines that filled my entire apartment. Moreover, I don’t focus only on professional magazines, because... I believe that many, especially beginners, masters can be baffled and confused by such magazines. They see a beautiful picture in a popular magazine and believe that this is what needs to be done, since it was published here, and thereby force themselves into limits.

I love to travel, and when the opportunity arises, I always visit various museums. Every trip like this always gives me something. When I was in Yerevan, I accidentally came across a Dali exhibition: it consisted of only three paintings, and a huge corridor with sketches of this painting led to each painting. There were about 50 of them, and the changes were not only in size, but in the smallest details, paints, colors. This suggests that the man, despite his genius, was not afraid to show the world his works, which were incomprehensible to many. Before he achieved the result he was striving for, how many times did he doubt, experiment, try...

It’s the same with hairstyles - what’s stopping you from twisting the details, turning them around, thinking about them? All recognized people were not afraid to do anything.

Sometimes my colleagues and I will do a job and think to ourselves: “What nonsense?”, and at the same time people look and think: “That’s great!” What's stopping you?

You are probably thinking: “Who am I? If I did something bad, they will think badly.” You are always afraid of what your colleagues, client, mother of the bride will think about you. You don't ever have to think about it. This is probably why development occurs.

A little final advice: Professionalism in creating hairstyles is not about breaking away and showing off everything you can on one head, but on the contrary - using one base, one element, to do a decent job. And this is exactly what you need to learn!

We thank Alexandra for letting us into her world, full of adventure and love for her work. It is clear without further ado that Alexandra is a very purposeful person and is used to achieving each of her goals. We wish her to put her bold points where they are intended, and always remain as charming, cheerful and responsive. Good luck in everything!

And very soon you will be able to see the second part of the interview with Alexandra, which is dedicated to her new hobby - hair accessories. Don't miss it!

“Create, get inspired and inspire others! Perfection is achieved through experience, and I hope that you will never stop on this sometimes difficult, but such an interesting path.”

A. Edelberg

Creative guest: Alexandra Edelberg

Interviewed by: Lena Kolpakova, MODERN STYLE magazine

Photo report: Vlad Buk

International class hairdresser, world champion in the field of hairdressing, judge of the Russian Union of Hairdressers, makeup artist, stylist, manicurist - all these titles and achievements belong to the young talented girl Alexandra Edelberg, whose biography as a master of hairdressing began in Bratsk.

Biography of Alexandra Edelberg

Alexandra studied at the center vocational training"Millennium" in the city of Bratsk. She graduated with a degree in Hairdresser-Stylist. At the Golden Scissors festival in 2005, Alexandra Edelberg won in the category “Hairstyle of long hair without the use of hairpins, bobby pins and clips.” In 2009, Alexandra became the champion of Moscow, and then the champion of Russia in hairdressing. She continued her studies in England, Spain, and Germany. Alexandra received the title of bronze European champion in hairdressing in 2010. In the same year, Edelberg won the World Championships, which took place in Paris. In 2009 and 2011 g. was a member of the international team of stylists for the Eurovision Song Contest. Alexandra Edelberg collaborated with well-known foreign hairdressers, including Nicky Clark, hairdresser to Her Majesty the Queen of Great Britain.

Alexandra today

Alexandra Edelberg, whose photos of her work are published in the most famous professional magazines “Coiffure”, “Shape”, “Dolores”, “L’Etoile”, “Officiel”, “OK!”, is now the leading stylist of the Schwarzkopf Academy, creating images for stars domestic show business, nominated for the RHDA “Hairdresser of the Year” award in 2012. Alexandra conducts seminars, trainings, master classes designed for those who create images and styles, and brings together full halls throughout Russia. Seminar topics: “Perm”, “Hair Care”, “Blonde Dyeing”, “Trichology”, “Long Hair Hairstyles”.

The stylist constantly takes part in “Russian Fashion Week”. Alexandra Edelberg creates hairstyles, photos of which adorn domestic fashion magazines.

In her video tutorials, Alexandra Edelberg demonstrates hairstyles, gives detailed recommendations and reveals the secrets of creating a wide variety of looks: styling and hairstyles for special occasions, everyday, for hair of any length, braiding and plaiting, etc. The video tutorials are very popular among her colleagues and among those who want to learn how to do their own hair.

Own style and fashion trends

Alexandra is a fan of her work. She has more than 50 certificates of completion of various courses in the field of hairdressing, styling, makeup, manicure, etc. According to Alexandra, one of the most important conditions Success is a comprehensive education, the desire to grow in your profession and constantly move forward.

Alexandra Edelberg's own style is golden curls, high heels and a Hollywood smile. She is always in character, even when she conducts master classes and seminars. Alexandra advises everyone to develop their own individual style and stay in character in any situation.

According to Alexandra, long hair and hairstyles based on it will never go out of fashion: beautifully styled curls, waves (in the style of Marilyn Monroe), large, voluminous curls, all kinds of braids. Such hairstyles always look feminine and beautiful.