WordPress Testimonials: How People's Reviews and Opinions Can Boost Your Sales. Testimonial Darova testimonials php
Testimonial (testimonial) - a marketing technique when promoting a product and (or) service, based on the active use of someone else’s positive opinion about the marketing object.
The term testimonial comes from from English testimonial - evidence.
Goal testimonial– popularization of goods and services, increasing their sales, creating a positive image of the subject of marketing.
Types of testimonial:
- letter of recommendation;
- author's praise, consumer review;
- direct advertising by a famous person - a consumer who gives the product a positive assessment;
- using the image famous person in indirect advertising.
The essence of testimonial– a respected character or ordinary consumer talks about his personal positive experience using the product. Testimonial often involves the use of paid positive opinions and statements from opinion leaders who are authoritative for certain target audiences, popular figures, pop and sports stars, politicians and other celebrities.
Application testimonial. This marketing tool is used to popularize products that people follow advice when choosing. Today, “conscientious” testimonial has practically flooded domestic advertising of FMCG goods, food products, and banking services. In addition, testimonial is used to popularize complex services and goods, when a complex topic is revealed, as if from a private person, in a language accessible to the mass consumer.
Testimonial has become an active marketing tool with the advent of the era of social marketing (Marketing 3.0 according to F. Kotlet).
In addition to the sphere of mass consumption, testimonial is actively used in the b2b segment. In this case, the company distributes accolades about its activities, products or services received from customers or partners/affiliates.
Testimonial in Internet marketing. Testimonial is used both in offline marketing and in online marketing. In this case, testimonial exists under the guise of messages in forums, chats, social networks, blogs, etc.
The active use of testimonial was the reason for the formulation of the principles of a new “technology for managing virtual consumers” (Management of Virtual Consumers, MVC)
What distinguishes regular communication from testimonial communication? The main goal of a testimonial website, brochure, presentation is to show people that:
- they are not the first to use the company’s services and/or products;
- that they did not come here in vain, and they will not be deceived here;
- using a complex product or using a complex service is simple;
- the topic can be covered by a non-professional, in simple and accessible language.
Principles of testimonial communication.
Click on fields and remove the unnecessary ones. You can add your own, arbitrary ones.
Strong Testimonials - custom fields setup
I left: Name, Review, Photo. Click save.
Creating a comment list display
Setting up custom fields in the first view
We carefully read what applies to what. Don't forget to add your custom fields to our new created view and remove those that no longer exist.
comments for wordpress - view settings
Setting up styles
Yes, here in general everything can be left as is. You'll figure it out later.
- Template is a template. Play as you wish or leave it as default.
- Layout- in one column or in two, rectangular reviews or not, it’s all a matter of taste and color. We leave it as it is, because the view can be changed later.
- Background- background. We leave it as is or play at our own discretion.
- CSS Class Names— and here it’s better to indicate your class. For example my_otziv
- Click the save button
Let's create a new page and call it - Reviews. We insert the shortcode of our first type there — this shortcode is responsible for displaying the comments themselves. id - can be anything.
Creating a form in the Strong Testimonials plugin
On the left, in the menu, we find testimonials—>Views, go to our views and create another new one. Yes, yes, another new species.
Click save on the page and view it. As you can see, we now have a page with a feedback form. But problems arose. You need to embellish it and do it in your own language. Not satisfied Required Field And Add Testimonial etc...
Additional settings
Go to menu -> testimonials -> settings -> form
We replace the form descriptions with our own. See photo:
Add reviews through our form on the created page Reviews. Go to the admin panel -> menu -> testimonials -> and approve or block them.
Every little thing can be configured in this plugin, for example: What is your name? (name or full name) - this is editable in the fields . This expression You can put it inside the mold. By rearranging this phrase with Label on Clue- see the designer on the right! You can separate the form from the output of comment lists with a header.
Copy CSS styles
since we gave each type its own style:
- my_otziv— to display reviews
- my_form_onziv— to display the form
then, externally, you can adapt the display of the list of reviews and the form itself to the style of the site.
Video: Reviews page. Complete step-by-step instructions
Conclusion
Strong Testimonials - a plugin thanks to which you can easily organize arbitrary communication with visitors who can easily share their impressions of your services.
Peculiarities:
- Creating custom fields, reminiscent of a constructor
- Intuitive interface
- Easy integration with shortcodes into blog pages
- Creating widgets
- Good rating
- Constant update
- Partial Russification
The Joomla component called JEXTN Testimonial is one of the most useful tools for Joomla sites that will provide you with the ability to manage and administer reviews. JEXTN Testimonial - we've been waiting for it for a long time. Component for Joomla users from jextn.com studio with advanced search. This gives flexibility in depth for use in a Joomla based review website. JEXTN Testimonial is a long-awaited Joomla component, according to our research. It provides a lot of flexibility when using reviews on a Joomla site. Look at the demo in the "system requirements" section and you will understand everything.
Recently updated features:
- Added a status field to the Jextn Testimonial form page.
- Option to show/hide the date added for displayed reviews.
- Ability to display reviews in random order.
- Setting up links to pages in the admin panel.
- Text length limit option and “More details” link for the JEXTN Fader Testimonial module.
- Added "Add Testimonial" link for JEXTN Fader Testimonial and JEXTN Testimonial modules with the ability to show/hide.
- Ability to add multiple recipients for email notifications when a review is added.
Features of JEXTN Testimonial:
- 13 BUILT-IN themes. Stylized design for “leave your review” and 3 types of modules.
- Avatar/photo support.
- Support for video reviews.
- Audio feedback support.
- Supports an unlimited number of categories for submitting reviews.
- Option to show authors name, URL, location, etc.
- Recaptcha to prevent spam.
- SEO Friendly URL, supports sh404SEF.
- Displaying the contents of the article in the page characteristics.
- Supports 4 different slide effects in modules.
- Choose whether to automatically publish new feature submissions.
- View/publish/edit/delete all reviews from the backend.
- Language support: English, Swedish, French, Spanish, Dutch, German, Arabic, Spanish, Norwegian, Portuguese, Greek, Chinese, etc. Russian translation is included as a separate installation!
- Select whether reviews from registered users will be added.
- Breakdown: Select to display the number of reviews per page.
- Adding an unlimited number of reviews and authors.
- Very easy to configure parameters. Customize the data you want to display.
- Show/Hide options for Avatar and video fields in the form settings..
- The administrator can manage the specifications of this module. The administrator will receive email notifications when certificates are added by users.
- Browser support. Firefox 3.x, Opera 9, IE 5+, Safari, Firefox MAC, Safari MAC, etc.
- The administrator can approve reviews via email without logging into the panel. Administrator can add/edit/publish/edit/delete reviews from the admin panel.
- Classification of module types.
- Additional module for display using the Fader effect.
- Show posted date and review date.
- Added option - Date format in the component and module settings. Added release date to the form field and options for editing
- Publish the date in the backend. Added a status field to the Jextn Thank You form page.
Testimonials are essential in building trust with potential customers. Before people buy a product or a service, they want to be sure that they’re making the right choice. A good number of positive testimonials might be the last push needed to convert hesitant buyers into loyal customers.
If you’re considering adding testimonial content on your site, you’ll be glad to know that it’s easily done in WordPress using free or premium plugins. Most plugins use shortcodes to insert the content into any part of your site, so no actual coding is required. Some premium plugins even have visual editors that let you preview testimonials before publishing.
There are many plugins for this task, but we’ve rounded out the ten best WordPress testimonial plugins for crafting the perfect testimony page to support your product or service. These are the best-rated plugins from the WordPress.org and Codecanyon repository, and all plugins have been updated to this year.
Here are the 11 best WordPress testimonial plugins:
Testimonial Plugins for WordPress
#1. Easy Testimonials
Easy Testimonials plugin has a free and pro version. The free version allows for displaying testimonials with images and links to other pages on your site (such as a sales or landing page). Testimonials are created just like blog posts, and you can choose to display any collection of testimonials on a sidebar using a widget or anywhere else on your site using a shortcode. Testimonials can be displayed randomly on sidebars.
Testimonials Widget also has a free and premium version. The free version offers basic display functions for testimonials. Its primary feature is the random or specific rotation of testimonials by widget, shortcode or theme function. Testimonials can be filtered by category or tags.
Transition includes a carousel, slide and fade animations with support for text, . When using shortcodes, you can configure it to show all testimonials, recent ones, randomly or by category or tag. The premium version offers support, caching, excerpts, user-submitted testimonials, RSS feeds and “More” links.
Testimonial Basics keeps everything simple and to the point, without over complicating something as basic as adding a testimonial. But even though it is simple, it does not lack by any means. The plugin is filled with styling options and different fonts(nine to be exact) to help you customize the appearance of the testimonials. The plugin provides the testimonials to support a five-star rating system as well as Gravatars. This means that you don’t have to go through any hassle of uploading an image, granted to the person who has written the testimonial has a Gravatar.
Other than this, there are also input forms that you can use either as widgets or shortcodes to get testimonials from customers directly on your website. Then you can immediately display it with the help of another shortcode or widget. Everything is that easy and intuitive. Overall, the plugin is an ideal choice for people who don’t wish to spend time on configuring their testimonials.
#4. Handsome Testimonials
This plugin’s best feature is the handful of testimonial pre-built themes available in the free version. You can customize almost all elements of design including background colors, text size and image shape. The design editor has a live preview so you can see what your testimonial looks like before publishing.
All settings are saved in an auto-generated shortcode that you can then insert anywhere in your site. Widgets are also supported, and you can use the shortcode within a widget if you want.
#5. Strong Testimonials
Strong Testimonials is a free full-featured WordPress testimonial plugin that works out of the box. It supports shortcode and widget displays, with the ability to filter testimonials by categories. When displaying several testimonials, you can add pagination with a specified number of items per page. You can choose to show the full text for each testimonial or show an excerpt with a customizable “Read More” link.
Not only does this plugin provide the basic display functions found in most plugins, but it also enables users to create a testimonial submission form – a feature that’s mostly available for an upgrade with other plugins. On top of the default shortcode display option, you can also create slide shows for any number of testimonials (chosen by you or randomly). Multiple slide shows can be used on the same page, and you can customize the transition interval and speed.
#6 Testimonials Showcase
This is a premium plugin that costs $16 from Codecanyon. Testimonial content is displayed in two ways: Grid and Slider. The Grid puts testimonials in boxes with any number of rows and columns you specify. The Slider is best to show on your homepage header, which you can insert using a shortcode.
Testimonials WordPress plugin is not to be confused with the previous plugin, Testimonials Showcase. Although both are from Codecanyon, they are made by different developers. This plugin (premium cost at $18) offers to display modern and clean testimonial designs in four ways: grid, thumbnail slider, slider, and list.
Screenshots of each style are found on the product page, and you can also run a demo by clicking the “Live Preview” button. Visual Composer is integrated with the plugin for code-less creation of testimonials and submission forms. Also available is the shortcode generator with live preview, similar to Testimonials Showcase. Designs are responsive and will look great for all screen sizes.
#8. GS Testimonial Slider
GS Testimonial Slider allows a user to create testimonial sliders anywhere in the site using shortcodes. Built-in designs are available out of the box, but you can customize design elements from the back-end if you want.
Custom post types are supported and each testimonial can display an image, with an option to adjust height and width (available in the Pro version). Upgrading also activates more transition styles, themes and image shapes. You can also control slider behavior like speed, pausing on hover and toggling the navigation arrows.
#9. Rich Reviews
If you want your reviews directly from your customers but you don’t wish to spend a dime, this plugin should do the job. Rich Reviews enables a site owner to collect reviews from customers via the website and display chosen reviews anywhere in the site using shortcodes.
Testimonials can be posted in any post, page, sidebar or footer widget. Shortcode customizations allow you to generate an aggregate review rating from some reviews, e.g., an average of 4.5 from 10 reviews.
#10 AB Testimonial Plugin
AB Testimonial plugin costs $17 and displays testimonials using jQuery sliders. It’s responsive, translation ready and uses shortcodes to show the slider. Two built-in designs are available, and testimonials can be filtered by category and can be limited to displaying a specified number of testimonials per slide.
It also supports user-submitted testimonials via Ajax form, and you can screen them first and control which ones are included in a slide. There seems to be no mention of the option to change design elements like color or text, so this may not be the best choice if you want to have more control over the slider’s appearance.
#11 Clean Testimonials
Clean Testimonials is another free plugin that displays testimonials using shortcodes or PHP code (for developers). In addition to being able to display testimonials in any part of a website, the plugin also enables visitors to submit their testimonials. This is done using another shortcode to display the submission form. Visitors can choose which details to display in their submission, and they can also upload their photo via the form.
The testimonials can be displayed with pagination if WP-Paginate is installed. You can display all testimonials, filter by certain categories or randomly all using different shortcodes or built-in widgets.
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Conclusion
It’s easy to get overwhelmed with which plugins would be perfect for your testimonial content, but with this roundup, you should know which ones are important to you and your audience. Whether you’re looking for basic functionality or , there is at least one plugin in this list to suit your purpose. The choice comes down to whether or not to go with a free or premium plugin for creating a testimonial page for your site.
Free plugins can offer some functions that paid plugins to do, but most of the time these free plugins will have limitations or you don’t always get the support that you might need when you run into some issues. On the other hand, premium plugins can have too many options that you don’t need, and you might end up paying for something you could have gotten for free.
If you’re looking for a free option with most features, Strong Testimonials seem to be an excellent choice. For a feature-packed premium option, Testimonials Showcase looks like it has all possible features. Again, it boils down to knowing which features are an absolute must and which ones you can do without. In the end, the goal should always be to gain your visitor’s trust by reading these testimonials and for them to finally click on the Buy button.
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